Why pricing it right matters in today's market

With record-low inventory and high buyer demand, many homes are selling for more than asking price. 

Working with an agent to set the right asking price is critical, as pricing it too high or too low could have a negative impact on your final sale. NAR data shows 46% of homes in the U.S. are selling above list price today, according to data from the National Association of Realtors. 

Here’s why you need to work with your agent to get the right price for your home. The price you set for your house sends a message to potential buyers. Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with the property. Your goal is to aim directly for the center – not too high, not too low, but right at market value. Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. 

Plus, when homes are priced right, they tend to sell quickly. There are several factors that go into pricing your house and balancing them is the key. A local real estate advisor is knowledgeable about: the value of homes in your neighborhood, the current demand for houses in today’s market and the condition of your house. 

A real estate professional will balance these factors to make sure the price of your home makes the best first impression and gives you the greatest return on your investment in the end.